Articles
Since its launch in 2009, the Healthcare Engagement Strategy Awards have become a forum for sharing and identifying the world’s most effective strategies in healthcare engagement. Previous winners have included initiatives and people in pharmaceutical companies, NGOs, hospitals, televison broadcasters and social networks. What are we looking for? The 3rd Annual Healthcare Engagement Strategy Awards will [...]
Background In 2011, the organizers of e-Patient Connections Conference approached Creation Healthcare’s Founder, Daniel Ghinn, after the company’s analysis into recent social media crises in the healthcare arena. They asked if Daniel would prepare a workshop to equip communicators and business leaders in healthcare organizations to be better prepared to identify and respond to a [...]
In partnership with Eyeforpharma and Pharma Mobile Strategy conference, we’re researching current attitudes towards pharma’s use of mobile. We’d love to hear your views, and by sharing them you can help develop a picture of current activity and plans for mobile. Your response will be anonymous, and results will be published by Creation Healthcare and [...]
If a potential social media PR disaster happens to your organization, do you know how you would respond? At e-Patient Connections in Philadelphia, Creation Healthcare’s CEO Daniel Ghinn will lead a practical workshop that will equip you to reduce the risk of a social media crisis and prepare for an effective response should the worst [...]
This week the PMCPA, the organization responsible for effectively policing the pharmaceutical industry’s Code of Practice in the UK, ruled that Bayer should be cited for promoting prescription-only medicines to the public via social media earlier this year. The case highlights the complexity of communication in today’s world of emerging channels, where regulated pharmaceutical companies walk [...]
As Google announced the end of Google Health last week, a little over three years since its launch in May 2008 promised to revolutionise health records management, thousands of health consumers might well have wondered what this means for the future of their personal electronic health records. The answer to that, says Google, is that [...]
Yesterday, I met the Shadow Secretary of State for Health, John Healey MP, at the Royal Society of Medicine in London where he gave a speech as Labour launched a paper entitled “After the ‘pause’ – Labour’s alternative on the Health and Social Care Bill”. Healey raised three primary concerns over the Bill, namely the [...]
At Pharma Marketing Excellence Japan this month, James Bestilny, a member of Creation Healthcare’s APAC Region team based in Tokyo, presented research into attitudes towards digital marketing and social media amongst Japanese pharmaceutical companies. The research, carried out by Creation Healthcare and Eyeforpharma earlier in 2011 amongst professionals working in pharmaceutical companies in Japan, identifies [...]
When it comes to targeting healthcare professionals, physician social networks provide a valuable resource for studying the behaviour of doctors, and engaging them in relevant and well-targeted ways. However, the sheer number of physician networks, and the range of capabilities, can make for complex strategy planning and implementation across international regions. Today, however, a brand [...]
In the complex world of healthcare engagement, the role of key opinion leaders (KOLs) in influencing the behavior of healthcare professionals is becoming increasingly important. And as with any healthcare engagement strategy, there is more to working with key opinion leaders than simply adding another channel to the mix. Why consider KOLs? With so many [...]
Less than three weeks after a Facebook page was set up by one patient angry with KV Pharmaceuticals’ pricing of its newly approved drug Makena, the US Food and Drug Administration (FDA) has today announced that KV should not have exclusive rights to produce similar products. This apparent about-turn resulted in the pharmaceutical company’s share [...]
The launch of a Facebook page by pregnant mothers in the USA angry about KV Pharmaceuticals’ pricing of its newly FDA-approved synthetic progesterone product, Makena, raises once again the urgent need for pharmaceutical companies to plan ahead for social media engagement. Let’s take a brief look at the facts around this emerging PR crisis for [...]
Healthcare Engagement Strategy, Creation Healthcare’s monthly publication for business leaders, marketing and communications professionals in pharmaceutical and healthcare organizations, has entered into a media partnership with Redefining Pharma Marketing conference which takes place in Toronto on 3-4 May 2011. We’re excited about this partnership because we sense that the conference is going to be one [...]
Creation Healthcare has teamed up with eyeforpharma to study trends amongst pharmaceutical companies in Japan regarding digital engagement and social media.
After an incredibly exciting month of analysis, review, interviewing and discussion amongst the judging panel, we are delighted to announce the winners of the Healthcare Engagement Strategy Awards 2011. Each of the winners that follow were kind enough to share their experiences and the lessons they have learned, so that the Healthcare Engagement Strategy Awards [...]
In many ways, CureTogether captures the essence of how the Internet is changing healthcare. A startup operating with just 2½ people, born out of one patient’s frustration search for answers, the social network has grown to include over 22,000 patients with 549 conditions since it started in 2008. Or perhaps ‘social network’ is the wrong [...]
“I have had Chronic pain for the last 8 years it affects me every day of my life and I feel useless as I can’t even sit in a chair for a period of time or even play with our children”, reads just one of over 1,100 moving personal testimonies shared openly by people living [...]
In last year’s Healthcare Engagement Strategy Awards, The Diabetes Hands Foundation’s TuDiabates patient social network won the Best Patient Community Award for its outstanding social network of diabetes patients. Clearly not content to rest on their laurels, The Diabetes Hands Foundation has continued to innovate, build partnerships, and grow its networks. Today, TuDiabetes and EsTuDiabetes, [...]
If the Internet has changed the landscape of healthcare engagement, creating an environment of ‘participatory medicine’ where patients take a greater responsibility for their own health through access to better information, then the smartest pharmaceutical companies will play a proactive role in this landscape. And Janssen’s Psoriasis 360 initiative is a groundbreaking example from a [...]
The Global Fund to fight AIDS, Tuberculosis and Malaria is an international financing institution that, to date, has committed US$ 21.7 billion in 150 countries to support large-scale prevention, treatment and care against three major diseases. By the end of 2009 alone, it was estimated that Global Fund-supported programs had saved an estimated 4.9 million [...]
Over a decade of hands-on experience helping healthcare clients achieve better results through digital engagement.