Paul R. Grant

Paul R. Grant

Senior Consultant (Interactive)

Having developed much of our workshop and training material, Paul is inspired by the strategic use of interactive media.

A brief history

Paul started his interactive media career in the video and audio industry, working with some of the world’s biggest names in entertainment. With a passion for new ideas and innovation, his track record includes a pioneering use of video advertising in Sydney’s underground stations, and setting up one of Australia’s first visual effects and animation schools for film and television.

Paul has developed much of Creation Interactive’s workshop and training material, which is inspired by his passion for the strategic use of interactive media. With extensive international experience, he has written and delivered leadership and media training modules and spoken at media conferences in the United States, Europe, and Australasia.

Contact Paul

To talk with Paul directly, please use one of the following;

Phone: +44 (0)207 812 6474
Email: paulgrant@creationinteractive.com
Twitter: @paulgrant

Skype:

Articles

What happened to good old ‘viral marketing’?

The Dexter hit list website

The latest talk may all be about ’social media’, but some brands are still getting mileage from viral campaign to promote their products and services.

Ensuring your website is still accessible

Book of braille text open to a page

Rather than perceiving changing accessibility standards as a threat or as a weakness to the business, they actually present an opportunity to develop a new strength in the marketplace.

Joining in on the social media conversation

Two Paris artists compare notes in the street

Conversation once happened around the water cooler, in the tea room, or over the fence. In such conversations friends and colleagues shared the new and exciting things they had heard about, bought, or discovered.

United Kingdom politics and the online opportunity

Big Ben and the Houses of Parliament at night

Could it now be time for Members of Parliament and electoral candidates to harness the capabilities of new media, particularly in relation to meaningful engagement with constituents?

Knowing your customer will give you the edge

A deck chair and beach umbrella on a sunny beach with clear blue seas

We are living in an age of ‘data’. Not only do we each individually have access to limitless sources of information on the Internet, but our favourite brands or business affiliates are also storing information on our behavioural patterns.

Interactive strategy must change over time

Older man and young child each using their own computers

As people age, social media strategies need to change. Sometimes the demographic depends more on behaviour than age.

All media is ’social’

Girls drinking cocktails at the bar

Should social media really have its own title? Isn’t all media in an interactive age necessarily social? So why are we seeing a groundswell towards niche terms and roles in large organisations?

‘Teen-tools’ in business and government

Girl using a mobile phone

How government and corporations are using tools designed for teenagers, to further business objectives amongst the adult population.

Architecture as a metaphor

Architectural blueprints

Where are the ‘architects’ of the online media world? How do you create online ’spaces’ that really work for human interaction?