Healthcare engagement for pharmaceutical communicators
When it comes to new channels of communication, it’s fair to say that the pharmaceutical industry is generally cautious. There are many reasons for this, including the complex regulatory framework within which pharma operates, and the potential size of penalties for failure to comply, as well as a difficult communications environment in which many pharmaceutical [...]
The 10 commandments of healthcare engagement
There has been considerable discussion in recent times about ‘local’ versus ‘global’ engagement strategy, or whether there is some kind of mystical balance of the two. Earlier this year Creation Healthcare was pleased to facilitate seminars in New York and London with leading global pharmaceutical and healthcare companies, during which the constraints and opportunities of [...]
Breaking down the healthcare language barrier
Earlier this year I wrote about how language barriers are creating a new digital health divide and I suggested that the single biggest barrier to successfully connecting patients online internationally is language. On the one hand, the Internet has broken down many boundaries and has changed the geography of healthcare, uniting patients and healthcare stakeholders [...]
vi.vu health network in Spain
On the one hand, physicians’ adoption of social media interaction with patients through the Internet is restricted due to legal and regulatory issues. On the other hand, patients seek trustable health information on the Internet and want to share their experiences and exchange information with peers. In a low engagement, low trust environment like the [...]
The (rightfully) slow adopters of digital engagement tools
Many leaders are bombarded with new buzz-words and ideas, as the popular media and the masses start to embrace the opportunities provided by the ‘information age’. As each new trend finds a fan-base, pressure can start to mount externally and internally for these leaders to embrace and sign-off on emerging tools and techniques, without necessarily [...]
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