The significance of cultural competence in the healthcare industry
In the midst of all this social media talk and the Internet being completely global, one of the essential aspects of effective healthcare delivery is often overlooked: the connection between clear communication and cultural background. When stakeholders come from different backgrounds, clear communication, and subsequently competent healthcare delivery may be hindered. It is important to [...]
The Russian pharmaceutical industry: Joint ventures and digital engagement?
We have previously looked at aspects of the drive to improve healthcare outcomes in Russia and considered channels such as telehealth, which are part of a wider governmental focus. Since 2005, $19 billion has been spent on improving the healthcare system and so far, various interventions and programmes have led to infant mortality being reduced by a [...]
Is failure an option?
No one wants to be wrong; ever. As much as there are trendy business mantras such as ‘Fail Fast’ which apparently encourage failure (as long as you learn quickly), it somehow just doesn’t translate to the world of a pharmaceutical company. In fact, ‘fail-fast’ is really an engineering concept that is most often considered in [...]
European physician engagement gets simpler
When it comes to targeting healthcare professionals, physician social networks provide a valuable resource for studying the behaviour of doctors, and engaging them in relevant and well-targeted ways. However, the sheer number of physician networks, and the range of capabilities, can make for complex strategy planning and implementation across international regions. Today, however, a brand [...]
Elite Global Forum: “Cultural change in a digital world”
Creation Healthcare’s Elite Global Forum was conceived to be a no-nonsense, no-limits, global think tank. Since that time, several informal discussions have been taking place around the globe in which professionals from pharmaceutical, hospital, government and not-for-profit organizations challenge each other, share ideas, and look to break new ground in healthcare engagement. While attending conferences [...]
Japanese Pharma places confidence in digital
A study by Creation Healthcare into engagement amongst pharmaceutical companies in Japan reveals a significant trend emerging towards digital channels and social media, in what has until now been a traditionally conservative environment. In partnership with Eyeforpharma, Creation Healthcare‘s research surveyed senior marketers, communicators and executives amongst the Japanese pharmaceutical and healthcare industry. The goal [...]
A Practical Guide to Interpreting PMCPA guidance
It was ironically only a couple of weeks ago that Creation Healthcare published a piece about “Healthcare engagement in the absence of regulatory guidance”. In that article, I made the point that “specific social media guidance cannot keep pace with change”, and more importantly that when using 3rd party engagement platforms like Facebook, Flickr or [...]
Engaging Key Opinion Leaders: A Strategic Approach
In the complex world of healthcare engagement, the role of key opinion leaders (KOLs) in influencing the behavior of healthcare professionals is becoming increasingly important. And as with any healthcare engagement strategy, there is more to working with key opinion leaders than simply adding another channel to the mix. Why consider KOLs? With so many [...]
“Shame on you” crisis leads to KV share price plummet
Less than three weeks after a Facebook page was set up by one patient angry with KV Pharmaceuticals’ pricing of its newly approved drug Makena, the US Food and Drug Administration (FDA) has today announced that KV should not have exclusive rights to produce similar products. This apparent about-turn resulted in the pharmaceutical company’s share [...]
Mobile: are you ready?
In essence, we are mobile and arguably much more today than ever before. And in the connected world in which we live, we want to have access to the same services during our “mobile day” that we do at work or at home. Devices such as the iPhone and the iPad opened new ways to [...]
Healthcare engagement in the absence of regulatory guidance
In early March 2011, at a pharmaceutical marketing conference in Munich, Heather Simmonds of the PMCPA gave very much the same perspective on UK and European regulatory guidelines that she has for the past few years. There were some murmurings amongst the crowd from those who had heard it all before. Refreshingly, at the same [...]
“Shame on you”: an emerging pharma social media crisis
The launch of a Facebook page by pregnant mothers in the USA angry about KV Pharmaceuticals’ pricing of its newly FDA-approved synthetic progesterone product, Makena, raises once again the urgent need for pharmaceutical companies to plan ahead for social media engagement. Let’s take a brief look at the facts around this emerging PR crisis for [...]
CureTogether
In many ways, CureTogether captures the essence of how the Internet is changing healthcare. A startup operating with just 2½ people, born out of one patient’s frustration search for answers, the social network has grown to include over 22,000 patients with 549 conditions since it started in 2008. Or perhaps ‘social network’ is the wrong [...]
2010 in healthcare engagement
2010 has been an incredible year for healthcare engagement. As we have observed, analysed and documented the changing landscape through our e-journal Healthcare Engagement Strategy, at Creation Healthcare we have also partnered with some of the world’s leaders in healthcare engagement and helped them to transform their own approach to emerging channels like the Internet, [...]
Meet the #heswawards Judges: Healthcare Engagement Strategy Awards 2011
As nominations roll in for the Healthcare Engagement Strategy Awards 2011, winners of which will be announced in January, our judging panel is preparing to review and select some of the most effective strategies of the year. As with the 2010 Awards, the judging panel is made up of members of Creation Healthcare’s consultant team [...]
Engaging to improve Russia’s health
Since the fall of the Soviet Union, the poor state of health of the Russian population has been a topic for national and international discussion. Life expectancy is around 15 years less than in most European countries, and HIV/AIDS, cardiovascular diseases and alcohol-related problems are all major concerns. The Russian population is declining, and inequalities [...]
European developments in online pharmacovigilance
A relatively new software company is challenging the landscape of social media monitoring, particularly in the pharmaceutical and healthcare industry.
Reportable Adverse Events on the Worldwide Web
An extensive international study of potentially reportable adverse event mentions amongst ten major therapy areas:
Anaemia • Arthritis • Asthma • Breast Cancer • Cardiovascular • Deep Vein Thrombosis • Gastrointestinal • Mental Health • Osteoporosis • Type II Diabetes
2nd Annual Healthcare Engagement Strategy Awards: Everything you want to know
If you have not yet nominated anything or anybody for the 2nd Annual Healthcare Engagement Strategy Awards, now is your opportunity. We’ve already seen some fantastic nominations, but we know there’s more to come so why not nominate now? It’s very easy – simply tweet your nomination using hashtag #hesawards, DM @EngagementStrat or email daniel.ghinn@engagementstrategy.tv. [...]
Roche raises awareness of breast cancer in France through social media
October is international “Breast Cancer Awareness Month”; or “Octobre Rose” (“Pink October”) in France. This is an opportunity for patient groups, charities or states to raise awareness about breast cancer and reiterate the importance of screening. In France, more than 52,000 new breast cancer cases are estimated in 2010, making it the most common cancer [...]
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