European physician engagement gets simpler
When it comes to targeting healthcare professionals, physician social networks provide a valuable resource for studying the behaviour of doctors, and engaging them in relevant and well-targeted ways. However, the sheer number of physician networks, and the range of capabilities, can make for complex strategy planning and implementation across international regions. Today, however, a brand [...]
Engaging Key Opinion Leaders: A Strategic Approach
In the complex world of healthcare engagement, the role of key opinion leaders (KOLs) in influencing the behavior of healthcare professionals is becoming increasingly important. And as with any healthcare engagement strategy, there is more to working with key opinion leaders than simply adding another channel to the mix. Why consider KOLs? With so many [...]
Engaging doctors online
As increasing numbers of healthcare companies and government organizations turn to dedicated social networks to engage healthcare professionals, business models for interacting with doctors are changing. But can these networks really improve outcomes for healthcare companies, and what is the future for the pharma rep?
Health 2.0: Europe will be different
Earlier this month, hundreds of business leaders and communicators in healthcare met in Paris for the first Health 2.0 Europe conference. Some may have been asking themselves whether Europe really needed yet another conference about digital engagement in healthcare, but it soon became clear that Health 2.0 was unlike any other healthcare engagement conference in Europe to date.
What does healthcare engagement mean to you? (Berlin Edition)
Paul Grant recently spoke with a variety of pharmaceutical companies and pharmaceutical marketing consultants to ask them “what does healthcare engagement mean to you?” and “what is the future of healthcare engagement in 2010?”
Topics
Physician networks